WhatsApp Business – What the offshoot app can do
WhatsApp offers small businesses the offshoot app WhatsApp Business. The user interface is more or less the same, but offers entrepreneurs some additional features. The app is designed to help contact customers more easily and thus bring products and services closer to them. The app is free to download. If you’re looking for general info and tips on WhatsApp, you’ll find everything you need to know in our ultimate WhatsApp guide.
Extra features for entrepreneurs on WhatsApp Business
Company profile
As a business, you can create a profile on WhatsApp Business including all the necessary information for your customer. For example, add address, short description of the offer, email address and website link. The business profile is then verified by WhatsApp, which creates more trust among customers.
WhatsApp Shopping
Companies can easily make their product catalog available to customers via a shopping button and thus increase their reach. Learn more in our guide to WhatsApp shopping.
Link to WhatsApp chat
Through WhatsApp Business, a business can create a short link that takes customers directly to the chat from any platform. That means they don’t even have to save your number to do it.
Automatic messages
A company can set up automatic messages. For example, you can create an out-of-office or welcome message that is sent immediately when someone contacts your company.
Labels to mark chats
Labels can be used to mark and better organize chats.
WhatsApp & WhatsApp Business on one device
You can have both regular WhatsApp and WhatsApp Business installed on the same smartphone. This also means that you can use two mobile numbers on the same phone.
Customer service via WhatsApp
More and more companies are also using WhatsApp for customer service. However, using the chat app to connect with customers has both advantages and disadvantages.
Advantages and disadvantages of WhatsApp business
Advantages for customers
• Fast & Convenient
A WhatsApp message is quickly composed and takes less time than a phone call.
The WhatsApp shopping button also makes it easier to place orders.
• Flexible
Sending the messages is also possible outside the opening hours. The customer is thus more flexible.
• Simpler
Image, audio and video files as well as links can be sent conveniently. This enables smooth communication.
WhatsApp business advantages and disadvantages for companies
These advantages and disadvantages arise for companies:
| Advantages for entrepreneurs | Disadvantages for entrepreneurs |
| + Reduced processing time per message, through quick reply function for example.+ Sale via shopping button in chat+ Customer loyalty is greater because communication via WhatsApp intensifies the customer relationship.+ The reach is increasing, as around 84% of Swiss people already use WhatsApp. | – WhatsApp is known to not offer enough data protection, and this also applies to companies.- Communication via WhatsApp leads to a mixing of private and business conversations. |
The perfect cell phone and Internet subscriptions for business customers
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