The Black Friday fact check – Everything you need to know about Black Friday

9 October 2023
The Black Friday fact check – Everything you need to know about Black Friday

Black Friday – probably the most famous shopping day in the world. This year, too, it is supposed to be teeming with bargains both online and offline. Of course also at alao! Check out our Black Friday deals page right now! But before we get to that point, we want to answer any unanswered questions about Black Friday. 

What is Black Friday?

Black Friday is a tradition that originated in the United States. This sales event puts the discounts of the products in the foreground and should thus encourage people to buy. Previously, these discounts were only found in stores, but in recent years, Black Friday has also expanded into the online realm. 

When is Black Friday 2024?

The next Black Friday will be on November 29, 2024, and always takes place on the Friday after Thanksgiving. Thanksgiving is celebrated on the fourth Thursday in November. Traditionally, Black Friday also marks the beginning of the vacation season and Christmas shopping in the USA.

How long does Black Friday last?

Actually, Black Friday lasts only one day, i.e. 24 hours. However, many vendors now offer discounts for longer than just one day. For example, you can often find the savings deals even on the Monday after Black Friday. Some stores also run the discounts for the whole week or even the whole month of November.  

How high are the discounts on Black Friday?

That depends on the retailer. In fact, everyone determines the discounts themselves. Moreover, there are different types of discounts. For example, retailers offer 10-20% on their entire assortment and higher discounts on individual products. Even extremely high discounts of 75-90% are possible, but check such offers carefully. If you need tips, you can find more in our Black Friday Bargain Guide

How often does Black Friday happen?

Black Friday takes place once a year. 

Where does Black Friday take place?

Black Friday discounts are not only available in stores. There are also many offers online. 

How did Black Friday come into being?

Black Friday dates back to the 1930s. In the US at that time, retailers noticed that many Americans started Christmas shopping right after Thanksgiving. For this reason, retailers began to outbid each other with the best special offers to attract customers. Black Friday did not make it to Europe until 2006, when Apple extended the discounts offered in the U.S. to Germany. However, Black Friday only became popular in Europe around 2015. 

How do I find the best bargain? 

The answer to this is a little longer. The best way is to read through the tips in our Black Friday bargain guide

What is Cyber Monday? 

Originally, Cyber Monday was created specifically for online stores, as Black Friday was only for physical stores. It takes place on the Monday after Black Friday – this year, that’s December 2, 2024. However, online stores now also participate in Black Friday, which is why the lines between the two shopping events have blurred.

All alao Black Friday Deals

Black Friday mobile subscriptions

Get mobile subscriptions from the most popular Swiss providers with a discount of up to 81% and benefit from extra vouchers as well as great cashbacks.

Black Friday cell phone offers

Our exclusive cell phone subscriptions are of course also available in combination with a new smartphone. Here you benefit from free delivery and up to 50% discount!

Black Friday Internet subscriptions

Whether Internet subscriptions with or without TV – at alao you will find the best combination subscriptions at great conditions and benefit from an exclusive discount of up to 60%. 

Black Friday Deals per provider

Want to grab the bargains from your favorite providers? 

Check out our deals for the most popular Swiss providers right now:

Black Friday Salt Offers

Black Friday Wingo Offers

Black Friday Yallo Offers

Quick and easy to get your perfect mobile phone subscription

alao is your happy place for mobile phone subscriptions. We show you the most popular providers at a glance – and all subscriptions guaranteed at the best price on the market. Find your perfect subscription on our comparison page and sign up online in less than 5 minutes. We activate your subscription with your new provider, cancel your old contract and take your old phone number with you – all automatically and free of charge.

If you have any questions, our support team will help you 7 days a week via live chat, email and phone.

This article was first published on 15 October 2023 and updated on 11 November 2024.

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